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eMarketer: B2B Marketers to Spend More on Social Media
In a post from eMarketer, according to the The CMO Survey from Duke University’s Fuqua School of Business and the American Marketing Association (AMA), social media budgets of both B2B and B2C...
View ArticleRoundup of B2B Social Media Posts
As there are more people writing about B2B social media, we will try to highlight some posts from other blogs around the web that offer some good insights and helpful ideas for B2B marketers and...
View Article5 B2B Social Media Posts to Wrap-up the Week
The following is a selection of posts that may be interesting reads for B2B marketers and communications professionals. This is a good way to wrap up the week and prepare for next week. Content...
View ArticleTop 10 B2B Companies on Twitter [March 2011]
Earlier this year we established a set of criteria to rank B2B company Twitter accounts. Below you will find this month’s version of the rankings. The biggest change to the list is the inclusion of...
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8 B2B Facebook Landing Pages
B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment,...
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B2B Social Media Metrics Need to Match Goals
One of the biggest challenges B2B marketers face is measuring their success using social media. Social media should not exist in a silo and needs to connect to your business goals. Tying these together...
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Big Data Provides Insights from B2B Social Media
In a recent post from eMarketer about the importance of companies managing their big data, there was not even consensus on the definition of big data. And 21% of those surveyed admitted that they...
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